He doesn’t just incorporate classic elements or technology just for the sake of doing so, he ensures that each project has an artistic, elegant and meaningful flow throughout. His “look” innately blends tradition and technology but more than that, each of his projects contains a consistent theme that integrally speaks to each piece. In three decades, Foose’s style has always been one both remarkable and entirely his own. His talent and perseverance paved the road to Hot Rods by Boyd where his success led to the role of president of the company, where the term the “Boyd Look,” was coined, marking his distinct design stamp on internationally-known vehicles, the Boydster I and II, the Boyd Air and Roadster, among others.įoose has been steeped in car design since his early childhood and he’s just as passionate about his creations today as he was then. of Santa Barbara, California, conceptualizing new proprietary ideas and fabrications of prototypes for OEMs.
Foose then began his career in 1986 as a staff designer and fabricator for ASHA Corp.
He was a student at the prestigious Art Center College of Design in Pasadena, California, where his graduation project was a Chrysler-sponsored niche-market design concept called the Hemisfear, the inspiration, many believe, behind the Plymouth Prowler limited production car. It has been said that, without Foose, the attention and excitement of the custom car and automotive design scene may not have reached the heights of attention it has over the past three decades.
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